How to market your app,
one day at a time.
Get a free 7-day marketing plan for your app.
Your plan is on its way.
We're writing your 7-day plan now. It'll be in your inbox in a minute or two, with the checklist PDF. Not there? Check your spam folder.
How it works.
Two minutes to ask. Fifteen minutes a day to do.
Paste your link.
Your App Store, Google Play or website link, plus a sentence on what your app does and who it's for.
Get your plan by email.
Seven days, one task a day, each naming the exact places your users hang out, with the copy ready to post.
Do one thing a day.
A short email each morning with that day's task. Tick it off on your plan page. Day 7 shows you what's next.
Keep the plan going.
Marketing compounds. Paid plans keep it moving every week, from $19/month.
Clarity Checker Pro, free during early access
Scores how clear your concept is (the problem, who it's for, where they hang out) and tells you exactly what to fix.
A plan every week
Fresh tasks each week, built on what you did last week, named after the communities your users use.
Ready-to-post content
TikTok scripts, Reddit posts, X threads and launch announcements, written in your users' words.
App Store listing help
Title, subtitle and keyword field with live character counts and the rules most developers get wrong.
Community finder
The subreddits, forums and creators where your users already are, with each community's rules noted.
Progress and results
Streaks, a results log, and "what's working" so you do more of it.
Want a human to look at your app?
Submit it for a free marketing review: your App Store listing, screenshots and positioning, with three quick wins, published on our blog.
Get a free app reviewQuestions.
What is HowToMarketMyApp?
HowToMarketMyApp is a marketing co-pilot for indie app developers. You paste your app's link and a short description, and it emails you a free 7-day marketing plan: one concrete, 15-minute task a day, with the posts and copy written for you. Paid plans keep the plan going every week and add the Clarity Checker: $19/month for 1 app, $29/month for 2–4 apps, $49/month for 5+ apps.
How do I market my app with no budget?
Start by finding out exactly who your app is for and where those people already hang out online. Fix the free App Store levers first (title, subtitle, keyword field, screenshots), then show up every day in one or two channels your users actually use, such as a specific subreddit or TikTok. Small daily actions beat one big launch.
Is the 7-day marketing plan really free?
Yes. Enter your app link, a short description and your email, and the plan arrives in your inbox, with the Indie App Marketing checklist (PDF) as a bonus. You don't need an account or a credit card.
What happens after the 7 days?
On day 7 you get a recap and a preview of week 2. If you want the plan to keep going, paid plans give you a fresh plan every week, ready-to-post content, App Store listing help, a community finder and the Clarity Checker. Everything is free during early access.
How do I get my first 100 users?
Your first 100 users come from places you can reach by hand: communities where your target users already ask for help, a short-form video habit, friends of friends, and a launch post on Reddit or Product Hunt. Help first, promote second, and ask early users for a rating right after a "win moment" in the app.
Can I promote my app on Reddit?
Sometimes. Every subreddit has its own self-promotion rules, so always read them first. What works is value-first posting: answer questions and share genuinely useful lessons, and mention your app only where it's allowed and actually relevant. Accounts that only post links get banned quickly.
You built it.
Now let's get it used.
Your free 7-day plan is two minutes away.
Your plan is on its way.
We're writing your 7-day plan now. It'll be in your inbox in a minute or two, with the checklist PDF. Not there? Check your spam folder.